Sponsorship Opportunity
Stephen Leicht will run a minimum of two Nationwide Series races in 2008 for Richard Childress Racing's No. 21 Chevrolet Monte Carlo SS team until a full/part time sponsor is secured. Sponsorship packages are being sold for per race and/or for full season.
Nationwide Series average sponsorship $5 - $7 million per year vs. $12 - $16 million per year in Sprint Cup.
Primary sponsors receive the majority branding and activation assets available from the team, allowing you to fully develop your marketing programs.
Single race sponsorship package includes a special paint scheme showcasing your company logo and branding.
The car will run during the scheduled race nearest your location. Imagine the exposure your company will receive with millions watching.
This is a great chance to get targeted exposure for any brand/product launches or offerings at a fraction of the normal full sponsorship price.
For more information, interested companies should contact: Denise Darcy 480.947.0001 ext 212
denise@winnerscreative.com
Download Sponsorship Presentation > |
Nationwide Series Advantage
Affordable Solution for Entry into NASCAR
The Nationwide Series offers sponsors the opportunity to test the waters of NASCAR in a variety of ways:
- Nationwide Series average sponsorship $5 - $7 million per year vs. $12 - $16 million per year in Sprint Cup.
- Primary sponsors receive the majority branding and activation assets available from the team, allowing you to fully develop your marketing programs.
Driver Options
Sponsors then have a choice of driver options:
- Full time Nationwide Series driver
- A combination of a Cup and Nationwide Series driver splitting the season
- Full time Cup driver.
Recently the most popular option has been the use of a Cup driver and a rookie splitting the season. This platform provides the sponsor with:
- A recognizable spokesperson for branding and awareness activity
- Strong track performance
Using a potential rookie, a brand can get in on the ground floor to sponsor “the next big thing in Sprint Cup” as their sponsorship matures along with the driver’s performance.
Activation Sponsorship
Activation is also easier for sponsorship in the Nationwide Series, when compared to that of the Sprintl Cup Series.
- Hospitality, ticket prices and garage and pit passes are less expensive and more readily available to the sponsors.
- Races are shorter, and there is less traffic.
- Races occurring mostly on Saturday instead of Sunday, sponsor guests are more likely to fully enjoy the event in its entirety, rather than leaving early to prepare for work on Monday.
Nationwide Series sponsorship allows a company to:
- Evaluate its involvement in NASCAR at a manageable expense.
- Develop and fine tune its activation programs to determine whether or not it should remain in the Nationwide Series, enter Sprint Cup, repurpose its sponsorship efforts, or exit the sport altogether.
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#21 History
In 2000, the 21 car also debuted with Rockwell Automation as the sponsor and Childress' son-in-law Mike Dillon driving. Dillon posted two top 10 finishes and finished 23rd in points that year.
Six races into 2001, Dillon was injured at Bristol Motor Speedway, and it was announced at the time he would be out for the rest of the year.
Since then, he has taken on other roles with the team. His replacement was Mike Skinner, but after his injury, Jeff Purvis took over briefly, winning at Pikes Peak, before Skinner returned.
After Skinner's release, Robby Gordon had the driving duties for the balance of the season. The next year, Jeff Green and Jay Sauter drove the car.
In 2003, Harvick returned to the car, driving all races he could afford to, while Johnny Sauter took over on the weeks Harvick was unable to race, winning the owner's championship and causing the first ever owner and championship team split in Busch Series history.
Harvick has been the anchor driver ever since, with Clint Bowyer doing the co-driving honors in 2004 and Brandon Miller in 2005. Jeff Burton drove the car at Bristol in 2005.
In 2006, Harvick and Jeff Burton split the driving duties in the car with United States Coast Guard sponsorship. Burton won at Atlanta, and Harvick won three more races, pulling out to an over 700-point lead in the points standings with 5 races to go in the 2006 season.
AutoZone replaced the Coast Guard sponsorship in 2007, and Harvick drove along with development driver Timothy Peters, until Peters was replaced by Sprint car driver Tim McCreadie.
Beginning in 2008 Bobby Labonte will drive the 21 car for 15 races of the season. Stephen Leicht will also driver the 21 car for 2 races until a full time sponsor can be secured. |
Copyright © 2008 Winners Creative Group. All rights reserved. |
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